BuildingGeorgia'sFuture
46 developments across Georgia — residential, commercial, student housing, and mixed-use projects that shape communities.
Portfolio
Featured
Developments
Capabilities
What We
Develop
Prime Interest develops across every major asset class — from single-family communities to luxury apartments, mixed-use, and outpatient medical campuses.
Residential
Single-family subdivisions, lot deliveries, and master-planned communities
Townhomes
Attached for-sale product, developed for national and regional builders
Luxury Apartments
Mid-rise multifamily for institutional operators
Student Housing
Purpose-built student communities with national REIT partners
Mixed-Use
Residential, retail, and amenity components on a single site
Commercial & Retail
Strip centers, outparcels, and ground-up commercial assemblages
Medical Office
Outpatient campuses developed for major hospital systems
Industrial
Industrial assemblages and flex space along key Georgia corridors
Active Acquisitions
We are continuously acquiring land
across the state of Georgia.
Raw land, entitled parcels, and assemblages — all sizes considered. We work directly with landowners, brokers, and partners, and handle rezoning and entitlement ourselves.
Years of Experience
Our Story
Building Georgia
Since 1990
“The value isn’t in the land you buy — it’s in what you’re able to turn it into.”
From his first subdivisions in the 1990s to $65M mixed-use developments and student housing for thousands, Marty Orr has spent three decades turning raw Georgia land into communities — alongside the country's most respected builders and REITs.
Our Full Story →Why Prime Interest
Principal-led.
Patient. Closes clean.
Principal-led
Marty Orr reviews every inquiry personally. No business-development team, no chain of intermediaries — the person you reach is the person who decides.
Rezoning in-house
We handle entitlement ourselves. Most of a parcel's value is won or lost in the rezoning, and we've done it for thirty-five years across more than a dozen Georgia counties.
Single-closing track record
Our offers are not contingent on outside financing. When we sign a contract, we close. Sellers and brokers can verify that with anyone who has done business with us.
Relationships that compound
D.R. Horton, Beazer, Meritage, Century, American Campus Communities, Northside Hospital, Wood Partners, Brookfield. The relationships that built the portfolio are the ones still building it.
Trusted Partners & Collaborators
Let's Work Together
Have a development
opportunity?
Prime Interest has been turning raw land into thriving communities for over 36 years. Let's talk about your next project.